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[Adobe Creative Jam] College + Activision

Lev.Up

Game Community Mobile App

INDUSTRY
Game
SERVICE
Mobile App
DURATION
1 week
ROLE
UX · UI Design, BI Design

Let's level up!

Game community for newbies.

Many are turning to gaming
by the pandemic.

75%

growth in gaming traffic

20%

increase in streaming

COVID-19 has impacted people around the world by forcing them to spend more time at home, and a lot of that home time is spent playing games. Verizon has reported that since March 2020 gaming traffic has been up 75%. Streamlabs also shows a 20% increase in streaming among gamers. People are finding gaming to be a great hobby to stay connected with friends and fill time.

Newbies say,

"Which game should I play?"

New gamers are overwhelmed with choices, and there is no single resource to help them discover games that are right for them by taking in a variety of factors including skill level, genre tastes and devices owned. They are craving for trying a variety of games and want to find games that suit them, but also, they don’t have any clue which game will suit them or how to find it other than trial and error.

Persona

Time to level up

Game community for newbies.

ONBOARDING

Play for your Play

Gamified onboarding experience.

While setting your profile you are also being tested on a mini game to determine which level of the games match with your skills and personal taste.

PERSONALIZATION

Find your thing, only for you.

Beyond just recommendation.

Level Up focuses on personalizing data to recommend suitable games for the users through fun and intuitive ways.

CLAN

Meet your squad.

Play, chat, and join the clan to level up.

Discover games, watch walkthrough gameplay, read reviews, and hangout with users playing the same game with you.

MARKETING

Dear game developers,

Brag and Sell your games.

Because users can go to buy games through this app, we expect Level Up can be another marketing opportunity for game companies.

Site map

Detail View

User flow

[Launch to Main]

Detail View

Task flow

[User Data Setting]

Detail View

Wireframe

Detail View

Prototype

Play Prototype